Case Study:
Vincentian International Mission Services
VIMS, an international nonprofit, had no digital presence and no system for reaching or retaining donors. Over six years as their sole Marketing Director, I built every channel from scratch resulting in 10,000 Facebook followers, 3,000 email subscribers, and over $500,000 raised through email, social, direct mail, and grassroots campaigns.
Multi-Industry Lead Generation
From building custom landing pages to developing creative lead magnets, I use Meta advertising to attract targeted audiences into signing up for various newsletters where I automated welcome emails and content pieces with the goal of nurturing users until they become customers.
VIMS: Grew database from 0 to 3,000 email and 600 SMS contacts through Meta advertising and lead magnets over the course of 5 years.
Signature Moments Travel: Grew database from 0 to 300 segmented leads through carefully curated lead magnets (download this free packing list!) and Meta advertising.
All Event Rentals: Grew existing database by 6% in 30 days through carefully targeted, local advertising on social media. Within 30 days, multiple leads converted into paying, high value customers.
The results speak for themselves:
Website & Landing Page Development
Development of brand identity and website including e-commerce platforms from start to finish for local businesses that want a credible and creative online presence to direct customers and potential customers to.
Designed and developed a full website from scratch on Squarespace for Luxury Cleaning LLC, a Knoxville-based residential and commercial cleaning company. Scope included brand-aligned design, original copywriting, Google review integration, client-facing process section, basic SEO, and full mobile optimization.
Managed a comprehensive brand migration and content overhaul for VIMS on an existing WordPress site originally designed and developed by Ivy Digital. Retained the foundation of the original design concept while restructuring site content, rewriting copy to align with the updated brand, and reformatting pages throughout to ensure a fully functional and cohesive user experience under the new brand identity.
Designed and developed a full e-commerce website from scratch for Carvers Olde Iron on Shopify, a vintage and antique iron goods retailer. Scope includes custom brand-aligned design, product catalog setup, collection organization, basic SEO, mobile optimization and a fully functional storefront built for seamless browsing and purchasing.