The Pop Up Campaign “Sarasota’s Biggest Giveaway”

Building on the success of the CPL campaign, we launched a larger campaign designed to tackle all three of AER's goals at once: generating more leads, capturing professional photography, and filling the calendar through the slow season. Together we developed a giveaway contest targeting people in Sarasota and surrounding areas who were actively planning events. The winner received 30% off an all-inclusive event package from AER, including professional photography, florals, catering, a DJ, tents, linens, decor, tables and chairs, staging, and more.

My Role:

• Created a landing page for contestants to enter our giveaway and submit their information which fed into AER’s CRM.

• Strategized, wrote and designed a Meta Ad Campaign where we drove users to the above landing page to fill out their submissions.

• Developed an 8 week social media strategy across FB/IG/LI.

• Developed a 10 series email sequence to organically encourage users to enter the contest.

Triple Threat:

• All contest submissions will be funneled into the sales CRM as prequalified leads with upcoming events.

• AER will own the rights to all professional photography from the event, allowing them to market their new tents and event planning services across all channels.

• As a bonus, sales is offering a smaller discount to every contestant, not just the winner, to help fill the slow season calendar.

The contest is still ongoing. Results will be posted once the winner is chosen in October.