Need help with your online marketing?
You bring the vision and I’ll bring 15 years of experience to help establish and grow the online presence of your business.
My Approach
Strategy First
Every client engagement starts with understanding your business, your audience, and your goals before anything is ever posted, sent, or published. A strong marketing strategy is the difference between content that fills a feed and content that drives real results. I don't guess — I plan.
Execution Focused
Strategy without execution is just a document. I handle the implementation from start to finish. Building your website, writing your emails, running your ads, managing your social media, so nothing falls through the cracks. You get a full marketing partner, not a consultant who hands you a plan and disappears.
My Services
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Custom marketing plans built around your business goals, audience, and budget. No guesswork, no cookie cutter approach.
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From welcome sequences to weekly newsletters, I write, design, and send emails that convert and keep your audience engaged.
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Account set up, channel recommendations, content creation, scheduling, hashtag research, competitor research and community management across your platforms.
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Lead Generation: Targeted ad campaigns designed to bring qualified leads directly to your business.
Engagement Campaigns: Ads built to grow your audience, boost visibility, and keep your brand top of mind.
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Custom website builds and ongoing management, including e-commerce solutions on Shopify.
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Landing page creation (lead capture)
Marketing collateral production
Marketing automation
A little about me…
Hi! I'm Lindsey, owner of Southern Edge Consulting with over 15 years of experience in digital marketing.
I graduated from LSU with a degree in Mass Communication and jumped straight into advertising and online marketing at the agency level, including one in Los Angeles where I managed global campaigns for a Fortune 500 company across multiple industries. After years of agency life, I came back to the South and spent six years as a Marketing Director for an international nonprofit, leading their full digital presence.
Earlier this year I launched Southern Edge Consulting full time, bringing that same agency-level strategy and execution to small and medium sized businesses and solo entrepreneurs who deserve marketing that actually works without having to hire an entire department to get it.
I'm Knoxville based and serve clients nationwide. When I'm not deep in someone's email funnel or building out a content strategy, I'm home with my husband and two kids. I'm an avid traveler who has visited 22 countries and counting, always chasing the next adventure.
Your brand deserves to be seen. Let's make that happen. Reach out and let's see how I can help you establish and expand your digital presence.
What Clients are Saying
“Lindsey is Amazing! She is on it with your needs and requests! She is very proactive, professional and super friendly! I'm so glad I found her! I would highly recommend her for your digital marketing needs!"
Rose S., Aesthetic Creations Inc.
"Lindsey is well-organized, professional, and enthusiastic…she is quickly proving herself to be both a strong asset and ideal long-term contractor. Thank you, Lindsey!"
Hussam J., Charter Capital Holdings
“Lindsey is brilliant and I am very pleased with the quality of work she does!"
Gabriella Espinoza, Independent Mailer
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your marketing needs.
FAQ
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Just reach out! Text, call or email me and we can communicate however you prefer. Once I understand your specific marketing goals and needs, I can provide a quote.
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I offer flexible pricing to fit where you are. I offer flat-rate, one-time project pricing and monthly retainers. Bundle both and you'll receive a discount.
Pricing is based on both the project's scope and your desired timeline. Give me your budget and I will create a package. Don’t be afraid to name your number.
*I have worked or volunteered my marketing efforts in the nonprofit industry for 20 years now, and they hold a special place in my heart. NPOs will always receive a discount.
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I have worked in many CRMs, ESPs, scheduling platforms and web building platforms, and I learn new ones quickly.
I have a ton of experience in Mailchimp, Mailerlite, Flodesk, HubSpot, Buffer, Later, Sendible, Squarespace, Wix, Shopify, Zoho, Asana, Wrike, Clickup.
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If you need something built — a website, a landing page, a set of emails — that's a one-time project.
If you need someone to consistently show up for your business every month managing your social media, sending your emails, or running your ads, that's a retainer.
A lot of my clients start with a one-time project and move into a retainer once they see the value of having consistent marketing support. And, there’s a discount if you do both.
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I look at the goal which we will establish upon starting.
For social media I track follower growth, reach, and engagement.
For email marketing I look at open rates, click rates, and list growth.
For paid ads I measure cost per lead, click through rate, and EPCs.
For websites I track traffic, bounce rate, and conversions.
At the end of the day the metric that matters most is whether your business is growing.