Nonprofit Marketing

The Challenge
VIMS needed to build a digital presence from the ground up — no social media, no email list, no system for donor acquisition or retention.

What I Did
As sole Marketing Consultant, I owned every marketing channel for 6 years including social media, email marketing, website maintenance, graphic design, lead generation, and direct mail.

Client
Vincentian International Mission Services

Year
2020-2026

Grew Facebook account from 0 to 10,000+ followers

Grew email list from 0 to 3,000 subscribers through lead generation campaigns and Meta advertising

Grew SMS list from 0 to 600 subscribers through lead magnets and social media promotions

Acquired 500+ new donors over the course of 6 years

Designed and wrote a 25,000 piece direct mail campaign for a fundraising initiative that garnered $50,000

Lindsey has helped me grow my fundraising organization over the last 5 years. I couldn't have done it. . or keep doing it without her. She knows how to take my ideas and turn them into beautiful and engaging webpages and other kinds of marketing materials. She has worked successfully with several ad brokers as well as social media accounts to expand our reach and add donors. Her marketing background combined with my specific market knowledge (I know my donors/customers and the people I want to reach) make us a very successful team. She brings things to my awareness that I would otherwise miss. And, all of this with a can-do, or can-figure-it-out spirit! 

Mine is a small organization on which many marginalized people, people living in poverty, depend when they want to make changes in their lives. We are the bridge between donors and these folks who live in far-away lands. All this was new to Lindsey when I hired her. And now, she's all-in on this mission. I am sure she can work the same magic for your organization. I recommend her highly and without reservation. 

Mark Pranaitis
— CEO