Non-profit Marketing


The Challenge
VIMS needed to build a digital presence from the ground up. The organization had no social media, no email list, no system for donor acquisition or retention.

What I Did
As sole Marketing Consultant, I owned every marketing channel for 6 years including social media, email marketing, website maintenance, graphic design, lead generation, and direct mail.

Accomplishments

  • Grew FB followers from 0 to 10,000 through engagement campaigns and organic, consistent posting

  • Grew email list from 0 to 3,000 + SMS list from 0 to 600 through lead generation campaigns

  • Converted 992 email and social leads into active donors, raising over $1.3MM in 6 years

Year
2019-2026

Client
Vincentian International Mission Services

“Lindsey has helped me grow my fundraising organization over the last 5 years. I couldn't have done it. . or keep doing it without her. She knows how to take my ideas and turn them into beautiful and engaging webpages and other kinds of marketing materials. She has worked successfully with several ad brokers as well as social media accounts to expand our reach and add donors. Her marketing background combined with my specific market knowledge (I know my donors/customers and the people I want to reach) make us a very successful team. She brings things to my awareness that I would otherwise miss. And, all of this with a can-do, or can-figure-it-out spirit! 

Mine is a small organization on which many marginalized people, people living in poverty, depend when they want to make changes in their lives. We are the bridge between donors and these folks who live in far-away lands. All this was new to Lindsey when I hired her. And now, she's all-in on this mission. I am sure she can work the same magic for your organization. I recommend her highly and without reservation.” 

Mark Pranaitis
— CEO and Founder of VIMS